"Individuality You CAN Afford"

For us your jewellery is not just an object made of gold and diamonds but a reflection of you, your personality and what makes you special.
We specialise in unique and personalised designs. Especially a timeless and quality Engagement ring.
We will never be satisfied unless you are completely satisfied.


Alan Sasseen has twice been an award winner for the prestigious South African Diamonds Today Competition. He is well known for his skillfully designed jewellery and has won the African Designer Award as a tribute to the craftsmanship of this Goldsmith and Designer. His flair for design ensures individually designed exclusive jewellery, set with stones made available at affordable prices.

Callie Sasseen, senior member, has been a member of The Diamond Club of South Africa for the past 48 years.
He is an expert on buying loose diamonds for investments as well as that special diamond engagement ring, and is always on hand to offer advice.


This internationally recognised club comprises of just over 200 of South Africa’s leading diamond merchants and requires extremely high entrance criteria for membership.This assures you that our diamonds will never come from conflict diamond sources.

Caroline and Michelle Sasseen are the shining gems who will ensure your dreams come true. They are dedicated and passionate about service, providing you with the best advice.
Our business is built on service. Since our establishment in 1890, we are the fourth generation of family jewellers and have not changed our approach to our clients. Attention to detail and establishing personal and enduring relationships with our clients is a hallmark of our business.

Caroline says "I won’t let a piece of jewellery leave our store unless our client is completely satisfied”